Professional Player is a lifestyle magazine, which provides a unique opportunity for luxury brands to reach an affluent audience with phenomenal spending power, primarily made up of males aged between 18 and 35.
Published quarterly, the magazine is distributed to every Premier League, Championship and League 1 football club and in total is read by over 5,000 professional and academy players at each of the English and Welsh clubs.
Professional Player offer two levels when entering into a relationship, which are a full partner model and a more traditional advertising model:
For clients looking to enter into a full partner relationship, Professional Player does not limit its involvement with clients at the point that an advert is placed in the magazine. Professional Player consistently work to identify opportunities for partners which will generate further business, whether this is from the players or through networking of our partners.
This turn-key model goes beyond the limits of traditional press advertising, by incorporating editorial content, exclusive events where products and services can be directly showcased to players, social media referrals, interactive content from the Professional Player website as well as a mobile app which can bring printed design to life. Partners will also receive space for a full profile within the Professional Player website, which can be viewed here.
For clients who are looking for a more traditional press strategy, the Professional Player advertising model is perfect. This model provides the opportunity to expose your brand or service to a niche market of high net worth individuals and their families, as well as engaging with players and clubs via Professional Player across social media channels. During one of the 4 quarterly insertions, your advert and brand/service will also have the opportunity to feature in a relevant advertorial piece, gaining even further exposure amongst your captive target audience.
Recently Professional Player commissioned some research via Ocean Promos to understand how players were using the magazine. A snapshot of the results can be seen below (367 Premier League players were interviewed):
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