As the first publication of its kind, Professional Player is designed and written exclusively for footballers past, present and future. The magazine not only showcases the ultimate in luxury living but is also firmly unafraid to tackle the biggest issues facing modern professionals – both on and off the field. While the magazine is a must-read for all current players, it also serves to inspire and re-energise those who are nearing retirement and may be searching for a fresh focus.
As a concept, Professional Player’s print, online and social channels provide intelligent and carefully-created lifestyle content, which reflects the interests and passions of pro-footballers of every generation. By consistently delivering fresh, exciting and timely content to an ultra-discerning clientele, the Professional Player brand presents advertisers and commercial partners with an incredible opportunity to target high-net-worth individuals.
Alongside exclusive interviews with the biggest names in the game, the publication features cutting-edge fashion and business news, as well as sport in general and the hottest travel destinations. Although entertainment and escapism lie at its core, Professional Player also takes on more challenging topics, including impeccably researched health and lifestyle reads that provide expert advice and guidance for footballers and their families.
‘From tips on planning a glamorous wedding to buying a car; from seasonal wardrobe updates to the wisest investments, and from navigating legal issues to planning the ultimate sunshine break’
With its player-first strategy, the magazine offers practical support for life beyond the beautiful game, with regular input from a host of former legends. As our partnership with the XPRO charity has shown, players often suffer from a serious lack of support and direction after leaving the game, and Professional Player provides the missing link in that hunt for exciting new ventures or a smooth transition into retirement.
With such a wide remit, this is a brand that truly offers it all: from tips on planning a glamorous wedding to buying a car; from seasonal wardrobe updates to the wisest investments, and from navigating legal issues to planning the ultimate sunshine break. For the good life, look no further…
Why Professional Player
Advertising in Professional Player offers a unique opportunity to reach an affluent audience with phenomenal spending power. Advertisers and commercial partners gain rare access to high-earning ‘a-list’ consumers who are prepared to invest heavily on luxuries such as jewellery, watches, property, yachts, cars and holidays.
Published quarterly, the magazine is distributed to every premier league, championship, league 1 and league 2 football club in the uk, as well as the 19 wsl1 and wsl2 clubs, 20 mls clubs and 10 nwsl clubs. With a rapidly-rising circulation of 8,000, the magazine is read by more than 10,000 professional and academy players, plus their families. And with a growing following among players’ wives and partners, the magazine has recently developed a new section which focuses on interests outside of football, including high-end fashion, homes and travel.
In addition to reaching players and their families, Professional Player is mailed to an exclusive database of existing clients, which comprises of professional bodies, former players and an array of big-name celebrities. Reflecting this lucrative market, Professional Player’s model goes beyond the limits of traditional advertising, with interaction across social media attracting prime advertisers.