Partner Post by Denham The Jeanmaker
Release of 'The Truth Is In The Details' - a short film by Denham The Jeanmaker.
JASON DENHAM UNVEILS THE TRUTH ABOUT JEAN MAKING.
‘The Truth Is In The Details’ is a mouth-watering documentary from the people behind ‘Denham Psycho’ and ‘The Jeanmaker’.
Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker and has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques – minutely studies tradition – but most of all obsesses over the tiniest of details. In this short documentary you will follow his quest for the right balance in honoring tradition, while destroying conventions.
It’s a Rembrandt-like process of aging jeans; raw denim as the canvas – rare vintage jeans as the subject – and torches, needles and scissors as the brush. “There can be more than eighty different steps in creating the perfect wear pattern” Jason explains “It’s like adding a stencil of time on the jeans”.
In fifteen years Jason has surrounded himself with the best in the field. From the guys who are cold water washing jeans on the streets of Daikanyama to the fabric masters in Italy and the sewing machine preachers, needling worn pieces in his shops in Amsterdam. “Call it obsessive, psychotic even, but every little detail will eventually reveal itself as time fades and wear patterns shape. Jeans don’t lie and the truth, the truth is in the details”.
Founded in Amsterdam in 2008, DENHAM was established by Englishman and internationally respected jeanmaker Jason Denham. Collections include a full range of modern styles for men and women across both tops and bottom categories rooted in the premium denim segment.
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“Call it obsessive, psychotic even, but every little detail will eventually reveal itself as time fades and wear patterns shape. Jeans don’t lie and the truth, the truth is in the details”.